Let’s face it. Once you’ve moved your store online, you have entered the worldwide marketplace. Your reach expands, and with it comes customers from the far corners of the world. And boy, does the future look good. According to a report from eMarketer, worldwide retail eCommerce sales are expected to achieve $1.9 trillion with anticipated growth to $4 trillion by 2020. To get your share of these sales, you’ll need a quick and secure site, one that performs well in a website performance test with the help of CDN.
1The need for speed
If you’ve ever waited for a website to load, you know how impatient people are. Most will click away after waiting only a couple of seconds. It is often why website performance tests matter — because they provide you with the data you need to make your site attractive to users, regardless of where in the world they are.
There are several options for running a website performance test on your site (CDN is one of them). Most of these tests configure two indicative areas:
What resources your site is requiring from your server to load images, files, and other scripts.
The actual time it takes to load your site and whether page speed gets optimized for your visitors.
Since site performance can rely upon how far the user is from the server, these tests are often done from multiple locations to offer you a wide statistical average. Test results often include recommendations for improving site performance in these two significant areas.
2How to know if you have a problem
One of the most effective ways to make sure your online store can pass a website performance test is to focus on your customers’ behaviour while they’re on your site. you’ll easily monitor visitor actions through customer feedback and statistics. If they’re arriving and leaving within a couple of seconds, load times may be an issue.
Another indicator will be if customers are getting in touch with you because they’re frustrated with the time it takes to load your pages. The culprit can be a variety of things, including all those images you’ve got, or even a recent massive, unexpected influx of traffic.
Keep an eye fixed on your page loads with tools like Page Speed Insights from Google. Bounce rates — the amount of visitors who leave after viewing one page — is another thing you would possibly want to keep your eyes on them. It will also g monitored with tools like Google Analytics.
It has proved that the better the outcomes on a website performance test, the more sales you’ll generate. And when Google looks at your site’s performance, your loading speed is going to affect your page ranking and also where you end up in search. And page one among search results is the only place to be.
3What is a CDN?
At its simplest, a Content Delivery Network (CDN) is a network of servers dispersed geographically around the globe.
Think of it in this manner. Let’s assume that your website gets hosted on a server located in Phoenix, Ariz. Someone from Stockholm, Sweden, is browsing your site with the thought of filling their cart with items from your impressive line of clothing. But things are loading quite slow. Hey, that’s plenty of distance for the info to travel.
With the help of a CDN, it’s going to find a server much closer to Stockholm to use, eliminating all those side jaunts the web would generally want to serve that content to the Swedish shopper. As a result, your website will load way more quickly.
Sounds good, huh?
And then there’s security
As important as speed is for your online store, security is very as crucial. You need to ensure that your online store’s security is second-to-none because your customers expect to buy with no fears about what might happen to the personal data (credit card numbers, etc.) they provide you. A CDN plays an essential role in this aspect on your eCommerce site and increases the likelihood that your store will pass that website performance test.
When it involves an eCommerce site, faster load times and security go hand-in-hand. And ensuring a CDN is included in safety and hosting plan is crucial to the success of the store.
4Passing that website performance test with CDN
Speed and security: improvements in both won’t only provide your customers with the shopping experience they need, but offer you more peace of mind as a store owner. If you’re in need, I suggest you check out all the available options and add a CDN to your eCommerce site today.
Also Read: What is DNS and How does it Function?