An extra addition you can do to make your website more user friendly and great is to make it multilingual. This will help not only to translate your website content. It will also enable people of those languages to visit your website repeatedly.
We believe that English is the standard language understood by almost everybody. But you will know the difference when you turn on the option of translation on your website. The results will be visible when you will witness the significant difference in the number of visitors on your website.
Not everybody’s preferred language is English. People like to look at blogs or articles in their regional language. They would prefer the website in their language as it would be more comfortable for them. Also, it gives visitors a personal touch and they feel a sense of belongingness with the brand.
Reasons to make your website multilingual:
The concept of making your website multilingual would sound a hell lot of work initially. It does have added advantages though,
-Relatable to more audience: Having your website in multiple languages can help you get more audience on your landing page than you currently are getting. We all know that not everybody prefers English.
-Simpler conversions: Your website translation can not only help in translating the content but also increase your sales as it is easier for the customers to convert into their currencies.
-Adds credibility: Enabling various languages helps your website look professional and people interpret that your website is visited by people on international grounds. It helps you add credibility and trustability to your site.
Plugins to make the website multilingual:
Weglot is one of the most well-known plugins that is used to make your website multilingual. The process of doing so gets much simpler with the help of this plugin. This plugin can translate your pages either through automation or with the assistance of various expertise. The automated is the free version of the plugin. However, getting it done by professionals can cost you some bucks. The estimation of the costs depends on various factors such as the size of the website.
You can use the free version of this plugin to translate up to 2000 words in one particular language. If you wish to get more languages or a site of bigger size, you will have to opt for the paid version of the plugin. This plugin is for the ones who want to take the minimum efforts and get it done quickly. Although you will have to pay the price to get it done.
Polylang is yet another famous plugin that does the job. This plugin gives you access to add as many languages as you wish to add for your pages and posts. You add to modify the settings of these languages once it is translated. We can say that it is a plugin that helps to transform your website into a multilingual one. It does not only translates the content of the page but makes the overall website in another one by changing the language.
You will also have access to the feature of enabling the option of switching between the translations. It means the visitors on your website can too have the option of translating the website in their preferred language. This plugin can enable translating the whole website including the tags, menus, widgets and everything else that is part of the website. Hence this one is not just known the translating plugin but the multilingual one.
The plugins we have discussed so far are the ones on the front-end. However, this plugin is a bit different. It is more on the backend part of the website. Not only does it enable translation on the website but also to the coding part of the website. It also translates the plugins, themes and the settings of your website.
WordPress is in multiple languages. But not all the settings and plugins are in various languages. This restricts the options available for the developer if he chooses any other language than English. Loco Translate features make it a very different plugin from the rest of them. If you are looking for a plugin that will help you translate even the backend of the website, this is the one to go for.